Strategic architecture for high-performance organic growth.
A 6-month operational plan to secure market leadership for fritex.net in the
filament wound and composite bearings sector ahead of the e-commerce
launch.
Executive Summary
The industrial bearing market suffers from "hidden knowledge"—critical data locked in PDFs. Our counter-strategy is to build a high-performance "Knowledge House" that surfaces this data directly in search.
Pillar 1: Semantic Hegemony
ContentPillar 2: Scalable Architecture
TechPillar 3: Authority Operations
Off-PageCompetitive Landscape
Competitors fall into three clusters, each with exploitale weaknesses in their digital presence.
| Cluster | Key Players | Critical Vulnerability | Our Counter-Move |
|---|---|---|---|
| Global Titans | SKF, Schaeffler | Thin content, Heavy PDF reliance | Deep HTML Pillar Pages (>2.5k words) |
| Specialists | GGB, Trelleborg | Obscure/Proprietary naming | "Alternative to [Brand]" Comparison Pages |
| Distributors | McMaster, ThomasNet | Zero educational content | Problem-solving guides & calculators |
Semantic Engineering
Prioritizing commercial intent tiers over raw search volume to capture qualified engineering leads.
Tier 1: Core Product
Target:
Filament wound bearings,
Composite bushingsAsset: Homepage & Main Category
Tier 2: Specifications
Target:
Dynamic load 140MPa,
Max temp 160CAsset: HTML Spec Tables
Tier 3: Problem Solving
Target:
Marine rudder bushings,
High load low speedAsset: Vertical Landing Pages
E-commerce Architecture
Silo Strategy: Parent-Child
To avoid indexing millions of variant pages:
- Parent Page: The main Product Series page (Indexable, content-rich).
- Child Variants: Selection via configurator (Canonical -> Parent).
Structured Data (Schema)
Implementation of Product and
additionalProperty schema to expose engineering values to Google.
"additionalProperty": [{
"@type": "PropertyValue",
"name": "Dynamic Load",
"value": "140",
"unitCode": "Mpa"
}]Content & Link Bait
The "Knowledge House"
We do not write "blog posts". We build engineering assets.
- Pillar Pages: Definitive guides on materials and processes.
- Calculators: Bearing Service Life, PV Factor tools.
- CAD Library: Downloadable STEP/IGES files (major lead magnet).
Off-Page Targets
| Category | Priority Targets | Action |
|---|---|---|
| Directories | ThomasNet, Engineering360, DirectIndustry | Profile Optimization + Deep Linking |
| Digital PR | Tribology Int, CompositesWorld | Technical Case Studies |
Execution Roadmap
Audit & Architecture Foundations
Current phase. Establishing the technical baseline and data structure.
- Technical SEO Audit (Crawl blocks, Sitemap)
- GA4 & GSC Configuration
- Keyword Map Finalization
Core Content Production
Creation of the "Knowledge House" assets.
- Publish 2 Core Pillar Pages (>2.5k words)
- Development of HTML Data Sheet Templates
- Initial Technical Articles (Comparative)
Authority Building
Aggressive off-page acquisition.
- Directory Registrations (Global & Local)
- Guest Post Outreach to Engineering Portals
- White Paper Deployment
E-commerce Integration
Preparing the catalog for search engines.
- Staging Product Uploads
- Schema Implementation (Product, FAQ)
- Canonical Tag Configuration for Variants
Testing & Expansion
Pre-flight checks and vertical expansion.
- Mobile UX Validation
- Page Speed Optimization (Core Web Vitals)
- Vertical Landing Pages (Marine, Ag, Auto)
Launch & Boost
Go-live and traffic acceleration.
- Official E-commerce Launch
- Sitemap Resubmission
- PR Campaign & Google Ads Activation